hif rebrand - motion design and print graphics

Collaboration with Gatecrasher advertising, we created a suite of marketing assets for the HIF health insurance national rebrand.

The TVC campaign centred around the tagline of ‘What if”, using the HIF brand icon as characters in various vignettes. We created 30 and 15 second fully animated TVC’s, handling all animation and editing. The same character design and assets were used to populate large format print designs, for roadside billboards and bus graphic wraps. A trove of social media spots were also created.