be a great sort
"Be A Great Sort" is a catchy and informative 2D animated explainer video created for the WA state government's important recycling public service advertising campaign. Head Office Studio, in collaboration with Gatecrasher Advertising, brought this vital message to life through engaging animation and storytelling. This video aims to educate and encourage residents to recycle correctly, contributing to a more sustainable future. Learn more about the campaign and watch the full explainer video!
development journey
The project morphed in scope along the way, with multiple directions pitched and run through various focus groups. It ranged in styles and content. In the end, it came down to a 3d Octopus versed in the ways of recycling or a collection of diverse 2d characters.
