mineral resources - animated interview series

Head Office partnered with Mineral Resources to produce a unique animated interview series, injecting humour into discussions about their innovative problem-solving.

Using live, yet lighthearted, interviews with Mineral Resources staff to illustrate their distinctive "think outside the box" approach to engineering challenges within the mining industry. Head Office then brought this vision to life, managing all art direction, 2D animation, asset creation, and editing. The initial video in the series cleverly uses animation to enhance these interviews, highlighting Mineral Resources’ ability to devise novel solutions to dynamic problems and their difference from industry norms. These engaging videos are strategically designed for Mineral Resources' marketing and recruitment initiatives.