Communications and behavioual change
Government Communications & PSAs: Tailoring the Medium to the Message.
Choosing between charming CGI narratives and straightforward 2D explainers to drive public behaviour.
Effective public service announcements (PSAs) are never one-size-fits-all. While a successful government campaign relies on a massive team effort, a critical component is matching the right visual style to your specific communication goal. At Head Office Studio, we deploy a range of distinct approaches to support your strategy. Does your campaign need to change behaviour through empathy? Or rapidly deliver essential information in the most efficient manner? We can scope these variables out in our initial briefing process to help guide a visual direction that serves the wider campaign.
CGI Character Narrative Approach
When the goal is to shift public habits or build brand warmth, we utilise high-end CGI and eccentric, charming character design. By framing the PSA around an engaging character narrative, we lower the viewer's defences, allowing safety or civic messaging to be absorbed organically through entertainment and emotional connection.
A great example of CGI character-driven PSA animation can be found on our Projects page, created in 2026 for the City of Perth as a part of a recycling and FOGO behavioural change strategy - The Creature of Habit
The 2D Explainer Approach
When a department needs to communicate critical procedures, eligibility criteria, or urgent safety protocols, clarity is paramount. For these campaigns, we utilize crisp, straightforward 2D motion graphics. This style strips away narrative fluff, using high-contrast visuals and clean iconography to make complex information immediately accessible and easy to grasp for all demographics.
An example of a 2d explainer animation can be found on our Projects page, created for the Western Australian Government Department of Transport, for their campaign to promote awareness of the new Passenger Transport Subsidy Scheme
Choosing between charming CGI narratives and straightforward 2D explainers to drive public behaviour.
Effective public service announcements (PSAs) are never one-size-fits-all. While a successful government campaign relies on a massive team effort, a critical component is matching the right visual style to your specific communication goal. At Head Office Studio, we deploy a range of distinct approaches to support your strategy. Does your campaign need to change behaviour through empathy? Or rapidly deliver essential information in the most efficient manner? We can scope these variables out in our initial briefing process to help guide a visual direction that serves the wider campaign.
CGI Character Narrative Approach
When the goal is to shift public habits or build brand warmth, we utilise high-end CGI and eccentric, charming character design. By framing the PSA around an engaging character narrative, we lower the viewer's defences, allowing safety or civic messaging to be absorbed organically through entertainment and emotional connection.
A great example of CGI character-driven PSA animation can be found on our Projects page, created in 2026 for the City of Perth as a part of a recycling and FOGO behavioural change strategy - The Creature of Habit
The 2D Explainer Approach
When a department needs to communicate critical procedures, eligibility criteria, or urgent safety protocols, clarity is paramount. For these campaigns, we utilize crisp, straightforward 2D motion graphics. This style strips away narrative fluff, using high-contrast visuals and clean iconography to make complex information immediately accessible and easy to grasp for all demographics.
An example of a 2d explainer animation can be found on our Projects page, created for the Western Australian Government Department of Transport, for their campaign to promote awareness of the new Passenger Transport Subsidy Scheme
Choosing between charming CGI narratives and straightforward 2D explainers to drive public behaviour.
Effective public service announcements (PSAs) are never one-size-fits-all. While a successful government campaign relies on a massive team effort, a critical component is matching the right visual style to your specific communication goal. At Head Office Studio, we deploy a range of distinct approaches to support your strategy. Does your campaign need to change behaviour through empathy? Or rapidly deliver essential information in the most efficient manner? We can scope these variables out in our initial briefing process to help guide a visual direction that serves the wider campaign.
CGI Character Narrative Approach
When the goal is to shift public habits or build brand warmth, we utilise high-end CGI and eccentric, charming character design. By framing the PSA around an engaging character narrative, we lower the viewer's defences, allowing safety or civic messaging to be absorbed organically through entertainment and emotional connection.
A great example of CGI character-driven PSA animation can be found on our Projects page, created in 2026 for the City of Perth as a part of a recycling and FOGO behavioural change strategy - The Creature of Habit
The 2D Explainer Approach
When a department needs to communicate critical procedures, eligibility criteria, or urgent safety protocols, clarity is paramount. For these campaigns, we utilize crisp, straightforward 2D motion graphics. This style strips away narrative fluff, using high-contrast visuals and clean iconography to make complex information immediately accessible and easy to grasp for all demographics.
An example of a 2d explainer animation can be found on our Projects page, created for the Western Australian Government Department of Transport, for their campaign to promote awareness of the new Passenger Transport Subsidy Scheme
We offer key services to help you deliver your communication messaging effectively: campaign art direction, 3D CGI animation, 2D motion graphics, and accessible public sector communication.
View more projects
