How do you make gas safety memorable? You give it a personality. Under the art direction of The Brand Agency, we brought ATCO’s iconic safety robot to life through high-fidelity CGI. Tasked with communicating 'Dial Before You Dig' protocols, we balanced technical accuracy with a charming aesthetic. The resulting assets provided the agency with a bulletproof toolkit for TVC, social, and print delivery.
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ATCO: Character-Led Safety & Public Service Campaign
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High-fidelity CGI animation for state-wide broadcast and digital.
Working under the art direction of The Brand Agency, Head Office was commissioned to execute a series of public service announcements for ATCO, Western Australia’s primary gas distributor. The campaign focused on essential community safety information – including 'Dial Before You Dig' protocols, home appliance maintenance, and reporting procedures for the ATCO hotline. Our studio led the technical execution and 3D animation of an existing signature cartoon robot character, translating the agency's creative vision into polished CGI segments for a state-wide TVC and online campaign.
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Humanising Infrastructure
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Engaging the community through approachable character animation
The goal was to deliver critical safety information in a way that was both memorable and accessible to households across Western Australia. By utilising the established ATCO robot, we provided a friendly visual anchor for the brand’s safety messaging. This allowed us to balance technical accuracy regarding infrastructure safety with a charming aesthetic that encouraged public engagement.
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Services Provided
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Specialised Production Services
CGI Character Animation
3D Modelling & Technical Visualisation
Production for TVC & Digital Delivery
Asset Creation for State-wide Safety Campaigns
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© Head Office Studio
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
