DFES Fire safety.

DFES Fire safety.

How do you make critical bushfire safety information easy to understand and remember? You break it down visually. Produced in collaboration with Gatecrasher Advertising, we spent several years partnering with the Department of Fire and Emergency Services (DFES) to craft a massive series of 15 educational videos. The goal was simple but vital: help Western Australian families prepare, plan, and stay safe during bushfire season.

Scope

Online PSA, E-learning, Storyboarding

/

Client

DFES - Gatecrasher Advertising

/

Duration

8 years

/

Year

2017-2024

/

A Blueprint for Safety

(01)

Storyboarding and Design for the Department of Fire and Emergency Services

For a public safety campaign this important, every single frame matters. Our team was brought on board to handle the foundational design and comprehensive storyboarding for the entire video series. We took complex emergency readiness scenarios and translated them into clear, actionable, and highly engaging storyboards. This visual blueprint ensured the messaging was instantly accessible to a broad audience before the project ever went into full production.

/

Mapping Out the Message

(02)

A Blueprint for Safety

For a public safety campaign this important, every single frame matters. Our team was brought on board to handle the foundational design and comprehensive storyboarding for the entire video series. We took complex emergency readiness scenarios and translated them into clear, actionable, and highly engaging storyboards. This visual blueprint ensured the messaging was instantly accessible to a broad audience before the project ever went into full production.

/

Specialised Production Services

(03)

Comprehensive Storyboarding and Pre-visualisation

  • 2d Animation and Motion Graphics

  • Campaign Design and Visual Development

  • Accessible Visual Hierarchies for Educational Content

  • Long Term Public Safety Campaign Management

  • Government Communication Design