HIF Insurance | Head Office

HIF Insurance.

HIF Insurance.

Maintaining a national brand’s visual identity across multiple agencies requires a dedicated production partner. We have managed the 3D pipeline for HIF Australia for over half a decade, ensuring their signature character assets remain consistent across broadcast and digital. Our role is to ensure that the "What If?" brand soul is preserved in every pixel.

Scope

TVC and Online

Client

The Brand Agency

Duration

5 years and counting

Year

2025

HIF Health Insurance: National Brand Animation Suite

(01)

Multidisciplinary production for the long-running "What If?" campaign.

Head Office has been a core production partner for HIF Australia for over five years, spanning a major national rebrand and multiple follow-up campaigns. Initially collaborating with Gatecrasher Advertising to launch the "What If?" tagline, we were tasked with bringing the HIF brand icon to life through a series of charming 3D vignettes.

Our work proved so integral to the brand's visual identity that when the account moved to The Brand Agency, we were retained to continue the production of their national broadcast and digital assets. This ongoing relationship highlights our ability to maintain creative consistency for major brands across multi-year cycles.

From Broadcast to Print

(02)

National TVCs, social content, and large-format print.

The project required a versatile production pipeline capable of delivering high-fidelity 3D animation for 30 and 15-second TVCs, alongside high-resolution assets for national print and digital marketing. The animated HIF icon became the central anchor for the campaign, allowing for a consistent and engaging brand voice across all touchpoints. We built our 3D assets to be completely versatile. Whether it's a high-res render for a billboard or a low-fi social GIF, the character remains the unmistakable anchor of the HIF visual language, regardless of the platform.